Google Search Ranking Volatility Hits February 4th & 5th
I am seeing a lot of renewed chatter within the SEO industry of a possible unconfirmed Google search ranking update touching down in the past 24-hours or so. The weird thing is that the tools are not really showing much of a spike in volatility but the chatter seems incredibly high.
Latest Articles
Daily Search Forum Recap: February 7, 2025
Here is a recap of what happened in the search forums today...
Search News Buzz Video Recap: Google Volatility, Google Ads Quality Update, Google AI Overviews Updates & Other Search Engines
Yep, we are seeing more Google search ranking volatility mid-week. I posted the monthly Google webmaster report for February. Google Ads has a new quality update that accounts for user navigation experience...
Search Video Recaps
Google Says People Know When Author Bios Are For SEO Purposes
John Mueller from Google wrote on Bluesky, "and let's be honest, people can tell when author bios are used purely as an SEO tactic. It's kinda awkward, not reassuring." This was in response to a post from Nikki Pilkington who said "Stop treating author bios as an SEO tactic and start treating them as what they are – a tool for building trust with your actual human readers."
Google Ads Keyword Planner New Auto-Organize Keywords To Ad Groups
Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas in ad groups.
Google Business Profiles Reinstatements Now Include Case & 5 Upload Documents
Google has updated its Google Business Profiles reinstatement emails to now include the case number on the first appeal email. Plus, Google added five proof upload boxes to upload more evidence for Google to review.
Archives
Google Local Reviews Decreasing Over Past 24 Hours
Feb 7, 2025More Details & Screenshots Of Google's AI Mode
Feb 7, 2025New Google Doc On Using Google Analytics & Search Console Data Together
Feb 7, 2025Daily Search Forum Recap: February 6, 2025
Feb 6, 2025Google Guidelines Warns Of Significant Scrolling On Recipe Blogs
Feb 6, 2025Google Ads Update Takes Into Account Quality Of User Navigation Experience
Feb 6, 2025Google's Gary Illyes: Focus On Originality In 2025
Feb 6, 2025Google: Don't Update Lastmod Date With Copyright Date Changes
Feb 6, 2025ChatGPT Search More Open; Google Expands Gemini 2.0 & Microsoft Think Deeper in Copilot
Feb 6, 2025Picture of the Day
